More than 42,000 have already signed a petition blasting the “crazy, foolish and shameful decision”, with wine and restaurant critics joining the outcry.
Rie and Hirofumi Shoji’s “exceptional” red wine, Pedres Blanques (White Rocks), made from grenache grapes near Banyuls-sur-Mer in the French Catalan region of Roussillon, in southern France, became an instant hit after their first harvest last year.
It has already made the cellars of Can Roca, often described as the world’s best restaurant, just across the Spanish border in Girona, and top Paris eateries have also been vying to stock up on the natural wine.
The Shojis harvest their grapes by hand, growing them organically and without adding anything to the wine. Their first year of production completely sold out, with 10,000 bottles quickly snapped up and the price surging from 12 euros ($14) to 26 euros.
But immigration officials said the couple could not stay in France because they were not earning enough and their business was “not viable”.
Hirofumi Shoji, 38, fell in love with French wine when he began working for the French three-star Michelin chef Alain Ducasse in Japan.
The Shojis met in France after arriving separately in 2011 dreaming of making their own wine. Both studied and worked with some of the country’s leading winemakers in the Burgundy and Bordeaux regions to perfect their skills before marrying and buying a plot of land in 2016.
They sunk 100,000 euros of their savings and took out a 50,000 euro loan to buy their vineyards on difficult terrain where the Pyrenees mountains plunge into the Mediterranean.
But when they tried to change their status on their papers from “employees” to “farmers” officials told them they would have to leave the country because they earned less than 2,000 euros a month.
Their lawyer Jean Codognès told AFP that at first he thought it was “an administrative mistake but then three days ago the prefecture confirmed its order.”
He added: “Their wine has been a huge success and 75 percent of the production for this year has already been reserved.”
Renowned local winemaker Alain Castex is among several who have leapt to the Shojis’ defence, praising Pedres Blanques as “an extraordinary wine”.
“They are really passionate people with very high ethical standards and they have been a magnificent success,” he told French public television.
Jean L’Héritier, the organiser of a wine fair in Perpignan, the capital of the Roussillon region, said it would be a “huge loss for everyone if the Shojis had to leave. The quality of their grapes, and the typically Japanese perfectionism of their winemaking” had impressed their peers, he told the local newspaper, L’Indépendant.
Callers to local radio stations raged at the officials as “moronic”, and Twitter users also described the decision as “criminal”. Green MEP Yannick Jadot called the decision “absurd” and urged his supporters to sign the petition to save the Shojis.
Codognès, who has appealed the decision, said the couple were doing well compared to many other winemakers locally.
“The average income in the area (from winemaking) even with subsidies is less than 1,000 euros a month,” he noted, adding that the Shojis hadn’t received any state aid because of their nationality.
Several Japanese winemakers have made a name for themselves in France in recent years, almost all making organic and natural wines, led by Hirotake Ooka, whose Domaine de Grande Colline wines have a cult following in his homeland.